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Celebrity chef man Fieri’s times Square restaurant, Guy’s American Kitchen and Bar, will certainly close at the end of the month. (Ronald Martinez/Getty Images)
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Reporter focusing on national food issues; critic covering affordable and under-the-radar restaurants in the D.C. Area.

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Guy’s American Kitchen and also Bar on time Square will certainly close ~ above Dec. 31, which method that starting next year, skilled critics and the Yelp military alike will have to uncover a new target to skewer in brand-new York City. Guy Fieri — Food Network star, restaurateur, celebrity punching bag — will certainly officially eliminate Flavor town from Manhattan, concentrating his efforts in smaller, perhaps an ext hospitable markets.

During that brief, bloated and also misbegotten existence, Guy’s American (its motto: “Welcome to Flavor Town!”) may have been the many mocked restaurant in the country. The started quickly after the location debuted top top Sept. 10, 2012. The following day, a Yelper tore into Fieri’s three-story, 15,600-square-foot homage to cars, rock-and-roll and also America’s ideal to consume unholy quantities of cheat Sauce:

“Food was poorly made,” the punctuation-averse doubter wrote on Yelp, “service to be bad and also the environment was favor a frat party at the lamest frat youve ever seen.”

It only got worse because that Guy"s American, a collaboration in between Fieri and the Blue Stein group . Later that same month, Anthony Bourdain, the former chef and social critic who serves as Fieri"s unofficialize nemesis, walk on the Opie and Anthony radio show and also called Guy"s American a "terror-dome." Bourdain further eviscerated the hold of "Diners, Drive-Ins and also Dives" and his tourist-heavy restaurant close to the theatre district:

"But all of these bad bastards view him eat cheap food ~ above TV, they walk in there and it"s what, $18? for a f------ hamburger!" he said. (Incidentally, on its critical menu, the only burger obtainable — one topped v applewood-smoked bacon and mac-n-cheese — cost $19.50.)

But the real takedown — the critique that became a cultural artifact on its very own — was the November 2012 evaluation from Pete Wells, restaurant movie critic for the new York Times. The zero-star review was fashioned together a series of criticisms posed as inquiries to Fieri.

The inquiries ranged native the comical (“And as soon as we hear the words donkey Sauce, which component of the donkey space we supposed to think about?”) to the cut (“When girlfriend cruise around the nation for your display ‘Diners, Drive-Ins and also Dives,’ rasping the end slangy odes to the unfancy areas where Americans choose to acquire down and greasy, carry out you really median it? Or is it all an act?”).

(Donkey Sauce, for the uninitiated, is Fieri’s brand garlicky mustard-mayo blend.)

The Times review probably noted more pleasure 보다 1,000 sips that the "blue drink" at Guy"s American, the one that Wells stated "glows like nuclear waste." Fieri"s hardcore fans, however, to be outraged through what they thought about a hit item on a restaurant not designed because that the gourmet crowd. Fieri self told the "Today" present that Wells had actually an agenda. "It"s a an excellent way to do a surname for yourself: seek a celebrity chef that is no a brand-new Yorker," Fieri stated on the morning program.

Still, Wells"s objections didn"t it seems ~ to have much impact on the place. Guy"s American appeared on the optimal 100 Independents list for the past four years, raking in more than $16 million annually, follow to estimates by the Restaurant organization site. I beg your pardon is why the closure that Guy"s American stays a head-scratcher to those ~ above the outside. Fieri to be not accessible for comment, but his publicist detailed a statement native the restaurateur:

“I’m proud the for over five and a fifty percent years, Guy’s American in brand-new York City served millions of happy guests from everywhere the world. And also upon the restaurant’s closing, I’d prefer to say give thanks to you to every one of the team members and guests who aided make it every happen.”

Last year, Fieri marketed his share in the little California chain that prospered out of the first restaurant the created. Now, the celebrity chef"s empire is mostly committed to restaurants inside casinos, top top cruise lines or in smaller sized markets.

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In the end, Wells"s evaluation of Guy"s American will have a longer life than the restaurant it skewered. The critique is already considered among the greatest pans of all time, routinely evoked anytime a new restaurant slam goes viral. However Wells doesn"t think his five-year-old review had anything to carry out with the closure the Guy"s American, also as a sort of James shortcut villain an equipment that leader to a painfully sluggish death.

“I think the foolish come posit some type of cause-and-effect in between a negative review and a restaurant closing,” Wells said. “It’s likely that the restaurant closed because that the same factor the evaluation was bad: since the restaurant to be terrible, or the restaurant wasn’t working, and also the review was just reflecting that. A negative restaurant is not going to stay in business really long.”


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