Eating days" worth of food in a solitary sitting brings some pretty harsh consequences. Yet they say it"s precious it.


After a long day of work, there"s just one means that 23-year-old Nadia* knows just how to unwind. While eating a reasonable dinner that chicken, rice, and also beans, she the town hall her favourite YouTube star down two days" worth of food.

“That’s mine favorite thing to do,” she tells Men"s Health. She’s not alone. She favorite online personality, Nikocado Avocado, has more than a million YouTube subscribers. The account is run by 26-year-old Nicholas Perry, who documents himself eating massive amounts of food finest consumed in moderation: spicy ramen (a fan favorite), chili cheese fries, and buffalo wings room a few examples. Perry’s videos are part of a trend called mukbang, wherein people earn a life by eating large quantities that food for an online audience.

Mukbang is a mashup the two korean words: “mukja,” or “let’s eat”; and “bang song,” meaning "broadcast." It source in southern Korea, yet it"s unable to do on come garner global attention and also recruit soldier of mukbangers and also fans alike, all joined by the desire to watch ordinary human being consume extraordinary quantities of food.

Even the most hearty of eaters will be impressed by these caloric feats: people inhale upwards that 4,000 calories in one sitting. The mukbang stars who spoke to Men"s Health stated their bodies suffer the consequences–but the money (and attention) they"re collecting in this strange digital period mean it"s a sacrifice they"re willing to make.

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Before making it stateside, mukbang began airing ~ above the southern Korea-based live-streaming service AfreecaTV. There, viewers chat with the broadcast Jockeys, request particular foods, or make donations–which is how most earn money, Splinter News reported.

Mukbang is a small different in the joined States. Rather of live-streaming, expert eaters upload your videos come YouTube in wishes of getting an audience and earning a part of the advertisement revenue generated by views on your videos. Part accept donations and also make money through corporate funded videos. Their success is dependent on the appetite the fans, like Nadia, who space ravenous for brand-new content.

“Last night I obtained so annoyed due to the fact that my old roommate indigenous college dubbed me together I was gaining my dinner ready,” Nadia says. "I was ready to sit down and also have mine YouTube time. I had actually to eat while i was talk to her, and also that yes, really annoyed me."

Nadia may tune in since she"s "a substantial foodie," but viewers swarm come mukbang because that a variety of reasons: pure entertainment; a online taste of your favorite food while dieting; or agency when they"re eating solo, as is the instance in south Korea.

“In Korea, it’s not usual for human being to go out to eat by themselves,” Candian blogger Simon Stawski, that co-founded "Eat her Kimchi" and lived in southern Korea, said the TODAY show. “Dining is a society activity, and you don’t sit and also eat alone. Because that those the can’t eat with others, they’ll much more than most likely stay house to eat alone, however they’ll still have actually the urge to socialize when eating, i m sorry is what i think mukbangers replicate.”


23-year-old Madison Killer, who consistently watches videos indigenous YouTube networks Erik the Electric, Peggie Neo, and YummyBitesTV, came to be a mukbang enthusiast during her first year of college.

“Given that ns am not right into the usual partying, I found I was having quite a little of free time and felt a little lonely,” she explains to Men"s Health. "I don’t know just how I came throughout those varieties of videos initially, however I candid think in ~ my lowest, they make me feel less alone.”

Becoming a mukbang star seems favor a an excellent gig if girlfriend can get it. After all, getting paid to eat all the processed, fried, and sugary foods we begrudgingly reap in moderation sounds prefer a dream. Yet Perry that Nikocado Avocado fame states trading calories because that clicks is more work 보다 you"d imagine.

“I recognize it sounds like straightforward job,” he speak "You sit. Girlfriend gorge. You make hundreds of dollars. Whee, it’s so much fun.”

What girlfriend don’t know is that one video, ranging from 20 to 60 minutes, takes hours to produce. Perry articles at the very least once every week and also says this videos take it up an ext time than his previous full-time gig. Before Mukbang, he sustained himself together a freelance violinist and also by advertise carts at house Depot. Initially, he uploaded videos of his music performances come YouTube, however transitioned come gorging after ~ a dieting friend presented him come this virtual feeding frenzy.


“It’s a full-time job. I’m the business,” he says. That means Perry treks to the grocery store, cooks, set the stage, films, and cleans up the mess. The process is much shorter for videos filmed at restaurants; Perry has actually orchestrated mukbangs all over the world, consisting of at a ras Vegas buffet.

In a way, this YouTube networks are akin to a personal red carpet: "It"s very an effective to have millions of human being following your every move to the suggest where they desire to recognize what you’re doing," Perry claims.

But this me esteem boost comes with a cost.

Perry discover his sex life has become, well, less sexy because jumping right into this line of work. “I started having erection problems,” Perry admits. “It never happened till I started doing mukbangs.

There"s no scientific proof linking erectile dysfunctions to binge eating, however Perry says he"s simply not in the mood after a full day of work. It provides sense. Think around the last diarrhea-inducing-meal girlfriend ate: walk sex sound that appeal after?

It go without saying that frequently gorging top top junk food bring away a toll fee on her body, and also frequent diarrhea is a trouble for Perry–along through weight gain. When he began eating, Perry sweet 140. He now tops 220.

“Most people, once they think around it, space not ready to damage their bodies for money,” Perry says.

You can add gas, bloating, and stomach pains come the perform of Perry"s ailments–especially once he eats spicy noodles.

“I can’t autumn asleep due to the fact that I feel favor my digestive street is on fire,” that says. “And then I’m to run to the bathroom. I’m sitting on the toilet crying.”

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Despite all this, Perry really isn"t worried around his health due to the fact that he eats plenty of greens external of filming.

But no every digital glutton experiences together drastic consequences. Erik Lamkin, 25, is an amateur competitive eater that manages one YouTube account for food competitions and also another for mukbangs, because yes, there is a difference.

In a food challenge, Lamkin intends to consume as countless calories together possible, which method eating quickly—there is no time for tiny talk. In his mukbang videos, relegated to a separate channel dubbed The Electrics, Lamkin is chatty, and also often movies these videos with his girlfriend.

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Lamkin’s suffer with mukbang has actually been positive. “It’s sort of funny for me,” that says. That admits the continuous farting, water retention, and bouts the diarrhea aren"t ideal, however manages by drink plenty of water and exercising.

One time, after a specifically sodium-heavy feast, Lamkin might barely move at the gym.

"I tried to operation on the treadmill and also it felt choose I had one more stomach ~ above me," that says. "It to be horrible."

Now, he normally goes for a bicycle ride adhering to binges, since it"s easier.


Lamkin look at his doctor every pair of months because that blood work-related to monitor the impacts of binging.

“Everything is fine,” he says. “I would certainly be an ext worried if ns were an yes, really competitive eater the traveled around and did contests every weekend.”

These guys might not be came to enough to retire native YouTube stardom, however ingesting obscene amounts of junk food when a main doesn’t seem choose a great idea–even if your body is treated choose a temple the remainder that the time.

“It’s quite a roller coaster to put your human body on,” claims Dr. Andrew Bates, M.D. And assistant professor of surgical procedure in the Renaissance institution of medicine at Stony Brook University. He defines the repetitive cycle of binging and also clean eating can make your system"s biochemical signaling go haywire. “Your human body won’t understand whether you’re in feast or starvation mode,” he says.

Long-term, it’s not clear if this erratic eating pattern can have lasting damage.

“We don’t have actually the advantage of the town hall them for years and seeing what happens,” the says.

Bates believes weight problems is the best threat to these guys. Also mukbang stars that don’t gain weight could develop issues often found in obese adults, like challenge managing their sugar levels.

“It would certainly be really hard to reverse that sort of behavior if you’re doing that one or two to 3 times a week,” the says.

But Gastroenterologist Dr. Samantha Nazareth, M.D., wonders if us shouldn"t think instead around the impacts these videos have actually on viewers" health.

"In a nation with increasing quantities of obesity, this is no the correct post to send nor is this something to try at home," she says.

Perry and also Lamkin establish this is a young man’s game—but don’t suppose either the them come quit as lengthy as the dollars store rolling in. The two won"t disclose just how much they do each month, but it"s for sure to assume the numbers are significant, specifically considering their high grocery bills. Perry spends approximately $1,500 a month ~ above food. One high-profile South korean mukbang star reportedly rakes in $9,400 a month, follow to Reuters.

“I’ve operated hard at building this audience. I would never throw that away,” Perry asserts.

As long as mukbangs continue to drive views–and dollars– both men are pretty set to proceed their digital feasts because that now.

“I still have actually a few years left in me,” Lamkin believes. He says cutting ago would it is in an choice if blood test revealed binging to be having destructive effects top top his fat or cholesterol levels.

Perry is already brainstorming other feasible YouTube shticks for the job he can no much longer stomach mukbangs.

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“Maybe I’ll record a weight loss journey,” the muses. He also toys with the idea that dedicating his channel to healthy and balanced recipes.

Although Perry isn’t rather clear on plan B, that is adamant about one thing: “I never ever see myself quitting YouTube."

Melissa MatthewsHealth WriterMelissa Matthews is the wellness Writer at Men"s Health, extending the recent in food, nutrition, and health.