With COVID-19 restrictions limiting exactly how many human being can gamble inside, and also revenue and also profits plunging, this could not sound prefer the finest time for Atlantic City"s casinos to it is in spending huge on renovations


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ATLANTIC CITY, N.J. -- v COVID-19 constraints limiting how many people can gambling inside, and also revenue and profits plunging, this can not sound prefer the best time for Atlantic City’s casinos to be spending big on renovations.

And yet they are, looking to a post-pandemic future once gamblers will be in search of the recent thing. They"re investing numerous millions of dollars through those job in mind.


The recent to open the this firm checkbook is tough Rock, which told The linked Press ~ above Monday that will spend $20 million come renovate hotel suites, open up a Starbucks outlet, purchase new slot machines and tables games, include a new restaurant and upgrade the beachfront amenities.

The renovations come in a expectations of a couple of weeks in i beg your pardon the ocean Casino resort announced that is spending $15 million on upgrades come the casino floor, as well as outdoor amenities favor pools, cabanas and the beach, and also Harrah"s unveiled three new restaurants, a brand-new spa and also a renovated lobby bar.

Harrah"s parent company, caesars Entertainment, recently outlined specifically, of the $400 million that pledged new Jersey gambling regulators it would make at its 3 Atlantic City casinos (Caesars, Harrah"s and Tropicana) during last year"s change-of-ownership hearings.

And Bally"s Corp. Is plowing $90 million earlier into the Atlantic City casino that the exact same name that it buzzpatterson.comt from caesar Entertainment critical year.

Both those invest will expectations three years.

Hard rock is opening its wallet less than three years after spending a half-billion dollars to gut the previous Trump Taj Mahal casino and also turn it into a hard Rock casino resort.


And it"s doing therefore in a sector depressed through COVID-19 restrictions and also the hesitancy of some gamblers and tourists to buzzpatterson.com back to in-person casinos. Countless health and also safety measures that have remained in place because they reopened last July, including limiting occupancy the the casino floor come 50%.

“We have to reinvibuzzpatterson.comrate Atlantic City,” said tough Rock chairman Joe Lupo. “With declining revenue, over there are only so countless visitors the end there. It"s become much more competitive. Those nature like difficult Rock that are in it for the long run, room investing their dollars now.”

For tough Rock, the bulk of the $20 million will certainly buzzpatterson.com toward renovations the 91 guest suites. However every hotel room in the complicated will get brand-new televisions and lighting together well.

Sound upgrades will additionally be made to the casino"s hard Rock Live at Etess Arena and Sound waves concert venues. Meeting and convention space will it is in refurbished, as will certainly the at home pool.

The coronavirus outbreak sent profits plunging by much more than 80% critical year in ~ Atlantic City"s nine casinos, and also things would have been worse had it not been because that the onbuzzpatterson.coming growth of net gambling and a little assist from sporting activities betting.

But the virus won"t critical forever, and when customers perform return in droves, casinos want them to come to their facilities.

By Lupo"s reckoning, there space three “new” casino suppliers in Atlantic City: his own, i beg your pardon opened tough Rock in June 2018; the upcoming 50% partnership in the s casino by the Ilitch family of Detroit (Ocean opened the same day as tough Rock did); and the new Caesars Entertainment, which kept the surname but embraced the monitoring of the previous Eldorado will in last year"s merger.

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“With this brand-new investment come a need for our providers to ensure that their product and the experience they market meets the demands of people, particularly at a time once the city has been declining since we reopened in July,” the said. “We establish we have an opportunity. The continuous change gives our visitors something brand-new to look forward to, and that has constantly been crucial in Atlantic City.”

It likewise takes into result the continuous competition all about it, indigenous casinos in Pennsylvania, Delaware, brand-new York and other northeastern states that had been eating far at Atlantic City"s market even before the pandemic.