More than 2 billion human being use on facebook or among its various other services, Instagram, WhatsApp or Messenger, every day. That's more than a quarter of the world's population. And also despite a rising variety of privacy scandals and public backlash, on facebook is quiet growing.

You are watching: How does facebook make money 2017

The agency makes a chuck 99 percent the its revenue from proclaiming — that's an ext than the various other online ad giant, Alphabet, which depends on heralding for 85 percent the its revenue. The company's complete revenue because that 2018 to be $55.8 billion, increase 37 percent from 2017.


Watch the video to learn how Facebook's advertising model works, and how the firm is able to target ads straight to every user, consisting of you.

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